Persona
2018
New Orleans, LA
Chromogenic print
Overview

Chromogenic prints, 24 x 30 in., 2018–2019.

Persona

In its Roman and Greek roots, “persona” refers to one’s ability to “sound through” (personō) and one’s face or appearance (prósōpon), the mask that one wears to denote a social role. Personas are, according to the psychologist Robert A. Johnson, a form of “psychological clothing.”

In 2018, I met a group of aspiring fashion designers, aged 16 to 40, on the site of a fashion institute that was in the midst of being built in New Orleans’s upper Ninth Ward. Many of the designers designed their own clothing, at times with unconventional materials, to engage with notions of performance and identity. Spurred by conversations about our experiences with marginalization that we shared as people of color, we began to co-create photographs on the institute’s construction site over the course of three months. Playing with the concept of surface—as it relates to fashion as a form of bodily cladding, the construction of identity, and the photograph as a thin substrate—enabled us to manipulate the portrait’s veracity and treat it as an unstable, parafictional terrain onto which possibilities could be projected, much like the construction site that surrounded us.

Like the urban fabric of New Orleans, representation and identity were approached in these images as contested sites of cultural hegemony requiring reclamation. This series attempted to explore how image-making could act as a framework for collaborative self-inscription, using the modest resources we had at our disposal.

Credits

Images and collaborators, left to right:
Daquine, Asia, Terris, Taj, Anita, Terris, Jervé, Jojo, Daquine, Cherise, Reuben, J.D., Face.